I bought this bag in size 'medium' and it's absolutely fantastic for my coastal fishing gear. It easily holds 4 or 5 3500-series Plano lure boxes, an extra spinning reel and spool, as well as my flourocarbon, rubber beads and all 'the small stuff' - hooks, swivels, snaps etc...
The zippered top keeps the critters out and when it rains, keeps my lunch protected and my gear dry.
Suggestion for the next generation bags: An expandable/pleated pocket with a slightly oversized rain flap (& snap closure) would be nice to have at the end of the bag, especially if it's located directly under the zipper (not plastered on the side) for pliers, hemostat clamp, and other small tools.
It'd also benefit from a couple of 'D' rings for an optional shoulder strap.
But, as I use it today, it's absolutely great - I wish I could afford a spare.
Excellent quality and exactly what I wanted: an open-top tote bag with sides sufficiently stiff for the bag to stand solidly upright. Perfect size and perfect monogram.