We've found this to be one of the easiest kites to fly, it's our favorite. It's simple to assemble and easy to pack away when we're done. We've found it flies well in both light and heavy winds. There isn't a problem getting it up in to the air; it takes off right from the get go. We have two of these box kites from Bean and have been flying them every spring for the last 3 years. They have held up great for us.
I thought this kite was great and was excited to give it as a gift to a little girl. However, I was disappointed by the size of the kite (as it does not give the dimensions on the website). I ended up going and buying the child something else to go with it, as it didn't seem to be enough - despite the price!