This is a fantastic backpack. It is rugged and excellent quality. This is the second year my son has used it and it looks like new. We have stuffed it to the max and it still holds strong. I highly recommend it.
I first would like to say that this backpack made it through my son's second grade year. For that alone, I give it for 4 stars. It was dragged, dropped, thrown and lost many many times and held up fine. My only complaint is the red faded to a pink color.
Customer service was awesome, they offered a refund, but because it was personalized and had sentimental value, we decided to keep it.
We bought new backpacks this year to replace the ones we bought from LL Bean three years ago. What happened?? The straps on the this bag are so uncomfortable! They are thin and stiff, and the backpack does not stay on the back -- it slides off. Also, the fabric used is completely different from what it used to be. It's a vinyl-y, cheap fabric. So much for LL Bean being our go-to place to buy school backpacks.
I purchased this bag for my 7 yr-old daughter. Pros: solid, durable, pretty color, as pictured Cons: the straps make it so uncomfortable that after a week of use I am going to go buy her a different bag. I can not listen to her complain anymore. The material for the straps is difficult to bend. The bag won't stay on her back. She left crying today (she was tired)
LLBean has always been an amazing company. My review is not in any way negative about them.