I got one of these for my husband last year for Christmas, and this year I'm getting one for his father and one for his brother... and probably another for him, as well. It's warm, soft, and durable, and it looks good, too. Yes, it's on the pricey side, but the cuffs don't wear out after numerous washings and the color hasn't faded a bit.
Coming from the cold climate of Chicago, these shirts provide excellent comfort and warmth when layered. I have 6-8 of these shirts and wouldn't be without them.