This looked like the perfect everyday bag for me complete with space for a water bottle. The bag was well made and sharp looking.The problem was it is too big. You should make a smaller version of it, maybe 10 to 12 inches with all the same pouches. If you do I will buy it !!! I sent it back.
I first saw this bag on a wildfowl hunting trip in Manitoba in 2011. My buddy had one and used it for a shooting bag. He also used it to carry bumpers when training young labs. He highly recommended it and I ordered one when I got home. It is very well made and looks great too. I use it virtually everyday. It carries all the stuff I seem to need but won't fit in my pants pockets for my daily excursions and I also use it for carrying supplies while out dog training. Strap is long enough for me to carry over my shoulder messenger style and have it ride comfortably on my opposite hip. I've had this since November 2011 and it still serves me well. I would buy it again if I needed too.
This bag is bigger in person than the picture on the website. I got this bag as a general bag. It's lightweight, sturdy, and holds a TON of stuff. There are plenty of pockets for everything that I need to carry. I regularly carry a binder with papers and folders plus an organizer for lots of medical things. I still have room in it for other things plus the pockets are very deep to hold TONS of more stuff if needed.
I use this bag all the time carrying my college books around. There is more than enough room for a laptop, several college textbooks, and three smaller compartments for misc. extra items. It adjusts so it falls anywhere you want it to. I love it! I plan on taking it abroad next year.